London Fashion Week is normally something that I read all about online, but never actually attend, but for the first time this month I was actually invited to one! I got the chance to go backstage at the Felder & Felder show with Sebastian Professional Hair Care to see all that happens in the prep to the catwalk, and thought it might be quite interesting for you guys to see too!
The inspiration for the hair was the 70’s – poker straight, slick and long with a centre parting. The hair was made so neat and perfectly straight with the help of straighteners, and bizarrely enough, playing cards, which were attached to the hair to keep it flat and smooth until the show! (I think I also overheard someone saying that they were using toothbrushes to tame any flyways and frizz!).
The makeup at the show also caught my full attention as it was lead by the Maybelline New York Team. I had a chance to talk to Maybelline’s Makeup Director, Sharon Dowsett, to learn all about the makeup look they were going for. Sharon told me that the look was all about a youthful, radiant, luminous glow – and this meant that absolutely no powder was applied till the very last minute. They used the Maybelline BB Cream and Fit Me Concealer to keep skin looking dewy and bare. For the eyes, a navy eyeliner was applied to the top lash line to which then black liner was applied over the top, this was to create a midnight blue intense look. The models were each given a Colossal Black Mascara to apply themselves for the show (and which they could keep afterwards, which I think is a nice touch!). Brows were kept full and youthful and ‘Beige For Good’ Super Stay Long Lasting Lipstick was used on the lips. There was no blusher used at all (interesting!) and nails were kept a fresh nude shade.
The overall look for the show was ‘young at heart’ and ‘girly but sexy’. Felder + Felder showcased clothes that were beautifully and casually elegant, with lots of chiffon, feminine prints and fabrics as well ….
What was your favourite LFW catwalk show? What do you think of the makeup and hair look for the Felder + Felder show?