MUA Love Hearts Launch!

I love sweets and I love makeup, so what could possibly be more perfect than a sweets inspired makeup range!  On Wednesday night I attended the MUA Love Hearts & new products press launch.  We were greeted with sweets, mocktails in jam jars and macaroons and I can honestly say I was in sugar heaven.  I had a drumstick lolly in one hand, a raspberry mocktail in another, swatches all up my arm and a cheeky grin on my face all night (until a dreaded headache took over and forced me to go home that is). 

On to the products –

The Lily’s and their jam jars –
blue nails = Lily Pebbles,
coral nails = Lily Melrose



Firstly we have lip products.  Probably my favourite part of the Love Heart collection are the new Tinted Lip Balms.  They are incredibly cute and come in an adorable selection of shades, each with a vanilla scent.  My favs are the the peach, pink and nude.

Another new product hitting MUA stands soon are the ‘Out There Plumping Lip Glosses’.  For only £2 these are incredible.  Beautifully pigmented and in a stunning range of shades.  After a few minutes of wearing these I noticed a slight, miniscule, tingling sensation on the lips but the plumping wasn’t too drastic (which is good in my opinion) as I would wear these for the colour instead of its plumping properties.  I can’t wait to get my hands on a few of these!

1 Next in the Love Hearts range are six new nail polishes, all in creamy, pastel shades.  These are absolutely perfect for spring/summer in my opinion and I can’t wait to try these out.  I swatched the yellow and it seems quite pigmented and of high quality which is fab. 

These will retail at £2

MUA are also bringing out six glitter crackle polishes this month.  I’m personally not a huge fun of crackle varnishes but the fact that these are glitter have intrigued me.  The purple and blue look absolutely gorgeous and would be my pick out of the lot.

These will retail at £2.99

Not a part of the Love Hearts collection, but MUA are also expanding their permanent line.  As well as the plumping glosses above, there will also be False Lashes and ‘Contour Pens’.  The falsies look great – there are four designs to choose from, ranging from subtle to dramatic.  They will retail at £2 which is an absolute bargain!

Next up are the Contour pens which are basically eye liners that are available in 8 different colours.  These are designed so that they can be used in a couple of different ways, because of the shape of the nib.  This all sounds a bit confusing so I will save the actual explaining of these for a separate post with details and swatches.  For £1.50 though, these are pretty fab!

Finally – MUA are bringing out out a BB Cream which I tried on the back of my hand at the event and I am really surprised at.  The lightest shade matched my arm perfectly and blended in like a dream.  I want to get my hands on one of these for a full review soon.  These will retail at £4!

What I think – MUA is a brand that I hadn’t looked into too much before apart from their gorgeous Heaven & Earth palette, but now I am a fully fledged MUA fan!  The quality of all the products I tried at the event is so good and for such affordable prices you really can’t go wrong. 

The Love Hearts range will be hitting stores mid February!

Will you be picking up anything from the MUA Love Hearts range?  What do you think of the new products?





  1. February 11, 2012 / 11:41 am

    Looks like you had a great time at the event!

    Definitely looking forward to this collection, can't wait to get my hands on the tinted lip balms! xo

  2. February 11, 2012 / 12:49 pm

    This looks like such a great event, I'm so sad that I couldn't make it! I have just received some lovely products from the new range so I can't wait to try them out, such a great collaboration!

  3. February 11, 2012 / 1:28 pm

    I love MUA's Eye Primer, it's only £1.50 I think and is almost as good as Urban Decay's primer…..

    Soph @

  4. Anonymous
    February 11, 2012 / 2:33 pm

    Where are you going to be able to buy these products? I love the look of the tinted lip balms!

  5. February 11, 2012 / 3:28 pm

    I can't wait to get my mitts on these! I'm still looking for a store near me that stocks MUA though 🙁 xx

    • February 11, 2012 / 6:53 pm

      You can buy them online at Superdrug and MUA's own website! 🙂 xxx

  6. February 11, 2012 / 4:17 pm

    It looked like such an amazing event, so gutted that I had to bail on it last min!

  7. February 11, 2012 / 4:21 pm

    How cute are those lip balm tins?

  8. February 11, 2012 / 6:29 pm

    Looking forward to getting one of those lip balms, super cute! xx

  9. February 11, 2012 / 6:35 pm

    You look so pretty! I want to get my hands on those lip balms soon too. 🙂

  10. February 11, 2012 / 6:38 pm

    Is that the photo I took? I didn't know what I was doing (; you look beaut as always though xx

  11. February 11, 2012 / 6:53 pm

    Looks like you had a great night! Shame about your headache! 🙁 xxx

    • February 11, 2012 / 9:25 pm

      I cant wait to try this range!!
      sooo cuuuteee 🙂

      The nail polishes look lovely.

      great post hun!

      My fashion/beauty blog.


  12. February 11, 2012 / 11:40 pm

    Love your write up! I love the lip balms too. And the lipglosses are amazing for colour!

  13. February 12, 2012 / 4:42 am

    Aw! Fun! Wish there were more makeup launch parties where I live.

  14. February 12, 2012 / 3:48 pm

    Lip balms look so cute! i want i want lol!
    Dominique x

  15. February 13, 2012 / 12:14 pm

    Im in LOVE with MUA products, total fan!! I cant believe how cheap the products are compared to the quality of them, they only have a small range of the new Love Hearts collection in my local superdrug :/ im so tempted to pick up a few of the nail polishes, at only £2 each they are an absolute steal!!

    Hayley xo

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