I’ve never mentioned this on my blog before but the original GHOST fragrance was the first perfume that I truly fell in love with and wore on a daily basis – this must have been when I was 16-19. I loved the bottle, I loved the hints of sandalwood & vanilla and I love how womanly it made me feel back then.
Now GHOST are in the midst of launching their brand new GHOST Girl campaign which I feel like I’ve fallen for all over again.
First things first, Charlotte Free is the face of the campaign and anything she does, I am all over! She’s a fantastic role model of being true to yourself and expressing your unique identity (plus she’s an absolute babe). She’s absolutely perfect for this campaign & everything the new fragrance represents – individuality, playfulness and mischievousness.
GHOST Girl has a real feisty edge with notes of pomegranate, pear and orange blossom, blended with notes of musky amber and cedar-wood which really gives it a kick and personality – also entirely different to the usual classical collection of GHOST, making it a contemporary dressing table must have.
In a way, I feel like I wish I could have switched it up and to have owned this perfume back when I was going through my years of self-discovery instead of trying to grow up to fast & fit in with everyone else. I should have instead been more carefree, more focused on my inner confidence and how I want to live and for people to see me – if that makes sense!
I think this fragrance is really marking a change of direction to the GHOST brand; I feel like a lot of fragrances that are currently being launched, yes, smell nice, but perhaps don’t have much substance; Whereas to have a message as powerful as this and spreading the word to young girls who are particularly vulnerable is fantastic. I really can’t wait to see what they bring out next!
What do you think of this new fragrance launch from GHOST?
xxx
Please note this is a sponsored post but all thoughts are my own!
Charlotte Free is a perfect choice for the campaign!
Jodie xo // Jodie Loue
Great post! I haven't tried it yet, but I think I will give it a go…
I would love you to take a look at my blog too…. 🙂
Love the sound of musk and cedar wood, some of my favourite notes!
Lauren x
Britton Loves | Lifestyle Food Beauty
This looks so different to the other Ghost fragrances! Love the bottle.
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This look good, I want to have a try.
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I don't like the bottle. It's very girly and young. But the fragrance itself sounds nice.
This sounds amazing! How are you so good at describing scents!? Looks and sounds amazing though, definitely want to try!
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I love the bottle, it is so feminine. I'm certain I'm gonna love this fragrance.
I'm not really sure why the name is ghost but one thing for sure, it adds a little touch of magic to the product that convinces me to try it. Like the bottle though.