Now GHOST are in the midst of launching their brand new GHOST Girl campaign which I feel like I've fallen for all over again.
First things first, Charlotte Free is the face of the campaign and anything she does, I am all over! She's a fantastic role model of being true to yourself and expressing your unique identity (plus she's an absolute babe). She's absolutely perfect for this campaign & everything the new fragrance represents - individuality, playfulness and mischievousness.
GHOST Girl has a real feisty edge with notes of pomegranate, pear and orange blossom, blended with notes of musky amber and cedar-wood which really gives it a kick and personality - also entirely different to the usual classical collection of GHOST, making it a contemporary dressing table must have.
In a way, I feel like I wish I could have switched it up and to have owned this perfume back when I was going through my years of self-discovery instead of trying to grow up to fast & fit in with everyone else. I should have instead been more carefree, more focused on my inner confidence and how I want to live and for people to see me - if that makes sense!
I think this fragrance is really marking a change of direction to the GHOST brand; I feel like a lot of fragrances that are currently being launched, yes, smell nice, but perhaps don't have much substance; Whereas to have a message as powerful as this and spreading the word to young girls who are particularly vulnerable is fantastic. I really can't wait to see what they bring out next!
What do you think of this new fragrance launch from GHOST?
Please note this is a sponsored post but all thoughts are my own!